Back to Work

Live Music / Pacific Islander Storytelling

Iam Tongi at the San Diego County Fair

A live photo story from Iam Tongi’s July 6, 2024 performance at the San Diego County Fair, capturing the warmth, musicianship, and island-rooted energy behind a full band performance in Del Mar.

Iam Tongi commanding the stage

CategoryMusic

LocationDel Mar Fairgrounds

Year2024

Context

A case study held around people, place, and the atmosphere around the frame.

Iam Tongi’s rise after winning American Idol Season 21 carried a deeper meaning for many Pacific Islander families and communities. As a young artist of Samoan and Tongan heritage from Hawaiʻi, his voice represents more than mainstream visibility. It carries family, grief, humility, faith, humor, and the kind of emotional honesty that feels familiar across island communities. His San Diego County Fair performance placed that story in a public Southern California setting where Polynesian, reggae, island music, and family-centered culture already have a strong presence. The July 6, 2024 performance at the fair was listed as an 8:00 PM show at the Paddock Stage, part of a summer fair environment built around live entertainment and community gathering. For me, the connection was also personal: Corrick Watson, a friend and guitarist in the band, asked me to come document the night. That changed the work from simply covering a concert into preserving a moment shared through friendship, trust, and music.

This project started with a simple ask from a friend. Corrick reached out to see if I could photograph Iam Tongi’s performance at the San Diego County Fair, and that invitation gave me access to a night that felt both big and intimate at the same time.

Photographing live music is always about timing, but this performance needed more than clean stage shots. I wanted the photos to hold the feeling of the band supporting Iam, the crowd responding to him, and the quiet moments between the bigger musical peaks. Each musician brought something different to the stage: George Russell III grounding the arrangements on keys, Uncle Tau adding vocal depth and warmth, Corrick Watson carrying melodic texture on guitar, Erik Mendez locking in the low end on bass, and Josue Pierre Raymond driving the set from the drums.

The challenge was to stay alert without getting in the way. Stage light moves fast. Expressions disappear in a second. A singer looks away, a guitarist leans into a phrase, the drummer catches a cymbal hit, the keys player locks into a groove, and then the moment is gone. My job was to anticipate those pieces and make images that felt alive without over-polishing them.

What stood out most was the feeling of family around the performance. Iam Tongi’s music connects because it feels sincere. It does not feel manufactured. The band mirrored that same energy. They were not just playing behind him; they were carrying the songs with him. For Blas Creative, this is the kind of project that matters: documenting culture, friendship, music, and memory in a way that feels honest to the people who were there.

Iam Tongi band on stage
Photographed at the San Diego County Fair, where Iam Tongi’s voice and band brought the night to life.
Iam Tongi at the SD County Fair
At the center of the night, Iam Tongi brought a performance rooted in feeling, family, and connection.
Corrick Watson
Corrick Watson on guitar, bringing feel, texture, and friendship into the frame.
Iam Tongi's Uncle Tau on stage
Manatau Tuifua adding warmth and vocal depth to the performance, helping each chorus lift a little higher.
George Russell III
George Russell III holding down the keys, adding texture, movement, and depth to the live set.
Erik Mendez playing bass
On bass, Erik Mendez gave the set its foundation — subtle, steady, and essential.
The crowd enjoying Iam Tongi
The crowd became part of the performance, singing and dancing along as Iam Tongi and his band turned the San Diego County Fair into a shared island-style celebration.
Iam Tongi on stage
Iam Tongi on stage at the San Diego County Fair, carrying the songs with calm presence and heart.

Credits

Made with cultural trust and editorial care.

PhotographyDominic Blas